Paying Attention: A Start Up from the Heart to live with intention, awareness, and humor

Fidelity, as intended, can mean "faithfulness to a person, cause, belief, etc. demonstrated by continued loyalty and support." One benefit of the work we do at Dunn Media is connnecting with, and producing for, people who are very passionate about their business. The nature of a start up is so personal and intense, it literally is the act of setting something in motion. To do that in the business world takes a lot. Motivation, faith, risk, sacrifice, and most of all, perseverance. 

What-Apple is a very passionate and creative company that seeks to pursue capitalism "with a conscience." They believe that profit can be shared, that products can be artisan-based and shared stories of personal expression. Based out of Ft. Walton, they are a good example of the changes coming to our "oldest city" in America. That business can be centered in a beautiful, coastal beach town but have a global message and reach. We were happy to help them produce a short editorial video about their process, their mission, and their vision. Great content paired with a great message. So we get to help startups like What-Apple express their fidelity to a better world for all of us. 

Check them out at: 

http://www.what-apple.com/about-2/